Marketing Manager
Seeking an experienced and dynamic performance marketing leader with deep knowledge of managing search, shopping, paid social, programmatic and affiliate marketing for growing Nena & Co.
What You Will Be Doing
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
- Implement new strategies and run tests to optimize for high quality and high-volume traffic to our website www.nenaandco.com
- Drive maximum and brand appropriate ad coverage managing to efficient ROI
- A deep understanding of managing, tracking and measuring both online and offline marketing programs.
- Analytical experience and understanding around campaign optimization ROI
- The ability to work in a fast paced and dynamic organization
- Unparalleled communication skills with ability to articulate the strategy in place for today and where we are headed tomorrow
- The flexibility and adaptability to adjust to shifting priorities
- Ability to action and get things done, both individually and by leading a strong team
- Interest and experience with digital fashion retail
What you Need for this Position
At Least 3 Years Of Experience And Knowledge Of
- B2C Demand Generation
- Experience with Affiliate Marketing
- Expert in end-to-end inbound marketing
- Analytical approach to continuous improvement
- SEM Rush, Google Analytics, Brightlocal, Lumen 5, HubSpot CRM
- Strong leadership background and the ability to grow a team
Job Type: Full-time, In-house
To apply please email your resume, cover letter, and portfolio to melanie@nenaandco.com