Mompreneur Part 4: Whitney Lundeen of Sonnet James

Posted by Aly Saifoloi on

Name: Whitney Lundeen
Age: 31
Where do you live: Palo Alto, CA 
How many children and ages: 2 boys ages 6 and 8. Their names are Eero and Satchel. 
Name of your business: Sonnet James
Which came first, your business or kids: My kids, then my business.
What motivated you to start your company? To be able to financially provide for my children.
Tell us what an average week day looks like for you? Hmm, well pretty hectic to say the least. If I had to compile a list, it would look like this: showers, dressed, breakfast, pack lunches, school drop off, Instagram, check in on production schedules, collaborations, design. It continues onto logistics like ordering office supplies and paying fabric mills, calendar planning for the next few months, working on photoshoot ideas...the list  never ends! Once all that is done, I pick up the boys most days around 2:20.
What do you do to relax? Go to the beach or lay in my bed and watch Seinfeld.
Current favorite song? Zayn’s new song “Still got time.” Have you heard it? If not, go listen to it right now! (OH, what? Nena's on Spotify?? Listen to all our our Mompreneur's favorite tunes below!)

You've accomplished so much, what are some of your 5 year goals (family and personal): I would love to have a little place of my own. No more rentals! And I would love to be working on other projects that mean a lot to me.
My dream vacation with my kids would be to: Hawaii! Ideally for a whole month with their cousins. Hawaii makes me feel so alive and the boys are always asking to visit Hawaii again.

My dream vacation without my kids would to: I would go backpacking throughout Europe again. I’d take my best friend Aja with me again since we were the perfect duo!
If you could describe yourself with one word what would it be? Currently, I'd say “enough.”


Follow along @sonnetjames and

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