About the Denim
Our Up-cycled denim is made from pre-consumer waste. We collect all the new waste from factories that make jeans; this waste is ground back into fiber, spun into new yarns, and woven into new sustainable fabrics. Our manufacturing process is chemical and dye free, and uses minimal water and energy. It also reduces the consumption of new products, minimizes the waste of raw virgin material, and re-uses discarded textiles and fibers. We later up-cycled our own waste from production. The final cotton waste that cannot be spun anymore, we donate to farmers and coffee-growers to use as compost waste and serves as an organic fertilizer for their soil. Zero waste, indeed!
E D U C A T E
C H A L L E N G E
We have challenged ourselves to question our textile culture. We aim to shift to new aesthetics providing a convenient and eco-friendly option to reduce environmental degradation. By removing hazardous chemicals from our production, we will free ourselves from the global chain of toxic pollution and waste of our natural resources.
O U R N U M B E R S
- 13.1 million tons of textiles are trashed each year. Only 15% are recovered for recycling.
- 8,500 liters of water is what It takes to produce one pair of jeans.
- 2,600 liters of water is the average amount of water it takes to manufacture a t-shirt.
- 20,000 liters of water are saved in our facilities with every kilogram of cotton produced by up-cycling.
S W E A T S H O P D E F I N I T I O N
Sweatshop is a pejorative term for a workplace that has socially unacceptable working conditions. The work may be difficult, dangerous or be paid a wage that is not commensurate. Workers in sweatshops may work long hours for low pay, regardless of laws mandating overtime pay or a minimum wage; child labor and forced labor laws may also be violated. It's about time we ask ourselves, who makes my clothes?
I N S P I R E
We have been inspired by the textile world's ability to connect values, hoping our inspiration stimulates buyers and consumers to live, create and shop purposefully. We invite everyone to help us promote conscious consumption and to invest in sustainable materials and products; we must remember that what we do to the environment, ultimately we do to ourselves. Be conscious. Inspire and be inspired!
C R E A T E
We have chosen to spend more time and effort into designing premium quality up-cycled denim yarn, fabrics, garments and accessories. Our end goal is not just about solving the negative; it's about creating a positive.
W H A T ' S U P !
Up-cycling fabrics is essential to minimize environmental impacts. Up-cycling decreases the amount of waste that goes into landfills. Eliminates the use of chemicals and land. Significant water usage reduction. Nearly 60% of people are more likely to shop at a business if they know it promotes recycling. There's no planet B.
Ali Hynek, Founder & CEO
Nena & Co.