Facebook Brand and Marketing Manager

Melanie Macfarlane @ 2020-03-04 09:33:19 -0700

Job Description

  • Deliberate planning, strategy and goal setting for growth, community, customer service
  • Must initiate and facilitate marketing strategy to gain members, likes, engagement, sales and continue and improve positive customer relations
  • Development of brand awareness and online reputation
  • Customer service, direct communication, acknowledgment and resolution of customer concerns
  • Continually grow facebook likes on our public page and increase Private FB members
  • Content management, works in conjunction with our marketing team to spread a cohesive messaging across various platforms 
  • Monitor all Nena related BST (Buy Sell Trade) groups and work directly with Administrators of the BST groups to maintain a positive reputation of the brand 
  • Cultivate relationships with FB members 
  • Develop cross promotions with other FB groups, influencers and or brands that have an active FB community that align with our customers
  • Reputation management
  • Turning fans into customers.
  • Turning customers into advocates
  • Encourage and engage community participation
  • Follow and respond and engage with customer comments on ads and regular feeds
  • Initiate promotion strategy with in the group
  • Formulate Nena & Co. procedures and protocol for this position 
  • Manage Nena Facebook related events

Facebook Brand and Marketing Manager Qualifications and Experience

  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
  • Proficient in content marketing theory and application.
  • Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Instagram) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Practices superior time management.
  • Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
  • Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted).
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

To apply please email your resume, cover letter, and portfolio to melanie@nenaandco.com