Who is Wearing Nena

Here we are with another week of "Who is Wearing Nena"! I cannot tell you how fun it is to be able to scroll through the #nenaandco  to see all of your rad photos. I asked this out-of-this-world Momma to tell us more about herself - what she does, who she is, what tugs at her heart strings - and this is what she said. You are about to read some seriously beautifully worded language. 

"I am Ashley Henderson - a Southern California native, living and loving in Austin, Texas. I am the lucky wife to one very selfless husband, the mommy to one very strong-willed 4-year-old daughter, and the owner // designer // maker behind Zella Woods Designs (zellawoods.com). I have been fortunate to travel a lot at a young age and even live abroad in college. However, the list of places I want to go and see gets longer every day. This exposure to travel has heavily influenced the way I see things creatively and is the foundation behind my jewelry designs. I am inspired by foreign cultures and their craft, I tend to love everything vintage and I am a firm believer in supporting handmade makers as often as possible; the same heart that lives in me, lives in them.

The passion behind my business is rooted in love - my love for family, love for travel, love for design, and above all love for God. 

My grandmother had passed away before I was born, but she has always been with me. She is Zella Woods - the original inspiration and namesake for Zella Woods Designs. She was an immaculate lady in a generation that valued the idea of always looking and wearing your best, even if you spent your days in the kitchen at home. Seeing her in pictures throughout the 1950-60’s is how I’ve developed a nostalgia for all things mid-century vintage. When I work to salvage pieces of jewelry from that time period, or design new items using original parts from that era, it reminds me of her and the affinity you feel for family."


Ashley's story is so similar to the Nena story. It's like she was meant to be featured on "Who Is Wearing Nena"! Did you guys know that Ali, our founder, learned about Guatemala from her own loving grandmother and that her mother helps run Nena? Aren't family ties the best?!


"When I use materials ethically sourced from other countries, it reminds me of the whimsy and naivety of being totally immersed in a foreign place. Somewhere totally unknown, where the language isn’t understood and the culture is beyond my wildest imagination. That sense of being totally outside my comfort level; that’s where true adventure lies, and you never forget the feeling. 

When my daughter came along, she was named after her great grandmother too. That sparked a totally new chapter of creativity. Now when I make custom pieces for mommies that remind them of their littles, it tugs at my heart. When I have women fighting cancer that order custom bracelets with phrases of affirmation or words of strength, that stuff means so much more than the words I inscribe. These things speak so deeply to my soul and the purpose God has put on my heart to fulfill with my hands. 

My ultimate hope is to live a quiet life and work with my hands to make jewelry that people treasure like memories - timeless pieces that speak to the individual rather than the masses."


Could it be more eloquently said? I highly doubt it. I love how she said "the passion behind my business is rooted in love". We try to make that a part of our culture here at Nena too, and we hope everyone can make that a part of their business. After all, that's what a business really comes down to: the passion and the love that drives it. Love is what really makes a business successful! I also loved reading what she had to say about being a one-woman business:


"I am a one-woman business. From design, material sourcing, product fabrication, website photography, blogging, social media marketing…you name it, I do it. My hope is to grow in a way that comes alongside women in impoverished regions of other countries to incorporate their handmade craft using my designs. Alejandra has done that so beautifully with Nena & Co. She is changing the lives of families in a part of the world her heart deeply cherishes. I want to do that to. And my Nena Bag inspires me everyday, reminding me others out there are making that same dream happen."

Thanks for sharing Ashley! Head over to her website to check out her jewelry - her tassel necklaces are just to die for! Major heart eyes for her online shop. 

Who is Wearing Nena

Oh how we have missed you! I'll be honest, we have had this "Who is Wearing Nena" post  sitting around since April (yikes. embarrassing!) but I just never got around to posting it! I was searching through my email for something, and I stumbled across it and just knew that I had to post it! This girl below has the raddest  life ever - meet Mary Ellen Arnold. 


I asked Mary to tell me a little bit about herself and this is what she said. I've read over this a couple times and I'm always like, "Wait. WHAT? Your life is just so cool!" 

"Oh man this is hard- anytime I have to talk about myself I immediately want to hide away! I am an introvert through & through, which probably sums me up in many ways. When me & my husband got married we eloped on a Thursday (completely unplanned until lunch that day!). We both couldn't handle the thought of having all eyes on us!! Thinking of that now still makes my stomach flip! Ha!

Me & J (Jacob) are best friends and we love being spontaneous & going on adventures. We have a dog for a child named Therman and if you see me or J talk about him we instantly turn into a sappy love mess! We have almost been married 7 years so that makes Therman 6 ... Ugh I hate that he is getting older. Hopefully we will have a baby one day - that has already been a 2 year journey. The nest tattoo on my arm symbolizes my hope/faith it will happen one day!

I am a hairstylist at a rad salon in Nashville and J is a musician/drummer traveling the globe! I love my job because of the one-on-one interaction. Getting to hear stories all day and seeing glimpses of peoples' lives is super eye opening. Before work each day, I run to clear my head - it's my prep before filling it back up :) All that to say I love Nenas bags because I love the story behind it and what it represents! "


Seriously, how cute are they?! Plus the pup = cutest little family ever. 


Keeping this short and sweet, "Who is Wearing Nena" will be back every Monday from here on out. We just love getting to know all of you so keep sharing with #nenaandco and #whoiswearingnena!

 Thanks so much to this girl and her patience! To see more on her life, head over to her blog or Insta. I promise you won't regret it! 

NEW Rocky Barnes Weekender x Nena SS15

Guys! It has been too long. But not to worry, because I am here with good news! Our newest and raddest Weekender has just launched! 

Welcome Rocky Barnes x Nena & Co. SS15 Weekender!!! Who better to create our newest addition to our eclectic collection of bags extraordinaire than trendsetting model and blogger Rocky Barnes?! She teamed up with Nena & Co.'s founder and designer Alejandra Hynek to create this fabulous weekender for "wanderlusters" alike. Made from genuine leather and accented with vibrant hand loomed fabric, the Rocky Barnes Weekender will last you a lifetime and never let you down in your travels!

have a weekender and I take it every time I go out of town. It carries all the necessities and doubles as the perfect carry-on. I have a feeling these are going to go fast so head over to the Weekender tab to snatch one before they are gone! 

Better late than never!

Hey there ladies! Sorry it took so long to announce the winners for this giveaway, but we are ready to share! The winners of the Turban Headbands are... @mrssarbrinapaige @n8tiveb @tealtravelers @mrs_ashleyreyes @msbcarnahan @emrob @blakeleebartik @mamamonson @dundasclan @abbeynoreen 

Head (no pun intended) to the accessories tab to pick the color you want and then email alexa@nenaandco.com with your shipping info and color choice (by number)! 


Nena & Co. 

Something for the whole family

Who says you can't shop for the whole

family on Father's Day?

Nena isn't just for girls anymore! Now your whole family can walk out the door rocking our new Nena & Co. merchandise. Sorry it has been awhile since we last shared something on the blog, but now we're back, and what better way to return than with our new product lines! We have new kids clothes, women's totes, and everything your special man could ever want this Father's Day. Enjoy browsing through all the new products for the whole family at nenaandco.com! 

We're not a girls only club. Get Dad the

perfect bag this Father's Day!

Shop our new Computer Bags for Dad today at 4 PM PTS

Don't forget to shop all the items today at 4pm PTS.  Oh, and don't forget to get something special for Dad this Father's Day too. It's coming up! We love seeing you wearing your Nena & Co. products so remember to use #nenaandco on your posts so we can feature you on Instagram! 


Drumroll Please....

And the winners of the backpacks are.....

@sandandstarfish @mackyleee @sid.lew @blendingbeautiful @kelshelm @SoooSIE @megantayyylorr @christalindahl @mccallpeterson @mladyebritt

Email alexa@nenaandco.com with your shipping info and we will get your backpacks sent right over! Please get in touch within 24hrs. 

If you haven't been lucky yet, don't lose heart! The giveaways continue! Next we will be giving away 10 of our fun, handmade, colorful POMPOMS! YAY! The perfect addition to any Nena bag. So keep entering my friends!!!! Giveaway starts at 3 PM PTS and ends tomorrow!  

vintage backpacks are a boho must!

And the winners of the camera straps are.....

@callme_kk @amasionbody @donnasharrell @taylorandchandler @amyklepser @katie.duran @thesarahsutton @ericataylorpolk @jewelgrace_ @alexcoy_

Email alexa@nenaandco.com with your shipping info and we will get your camera straps sent right over! Please get in touch within 24hrs. 

Don't worry loves because we still have TWO DAYS (two more days of giveaways? EKKKK.) so keep entering! Our next giveaway is 10 of our one-of-a-kind backpacks! Custom made just for you, straight from Guatemala. This little number is made from vintage hand loomed Maya women clothing head to toe. I mean look at these pictures. How could you not enter the giveaway?!  Giveaway starts at 3 PM PTS and ends tomorrow! 

Photos: http://pineapplebliss.com


Yay for more Giveaways!  

The 10 winners of the clutches are - @katiebug801 @nikkayers @bonitarosa @kiraowings @maressa09 @thriftstoreaddict @moolitlace @colbs_jaimer @lilbitbeth @allypenaaa


Email alexa@nenaandco.com with your shipping info and we will get your camera straps sent right over! Please get in touch within 24hrs. 


Thanks SO much for entering! If you didn't win, don't worry because we STILL have more to come! Enter by today at 3 PM PTS to win one our Vintage Camera straps. 10 winners once again! Winners will be announced on the blog at 3. 


GUYS! So excited to announce the first 10 of 50 winners. The winners are- 

@tellloveandcholcolate @thedancingpine @shandi_garner @amandablum @kristi.king @staceysargentdesign @ojnopulp @daniellehdavis @vanessaolguin @erikaehastings 

To claim your Carryall email alexa@nenaandco.com within 24 hrs! 

Our next giveaway is 10 clutches. Just like the last giveaway, this photo will be posted on Instagram and you need to tag 5 friends to be entered. This contest starts today at 3PM PTS and ends Wednesday at 3. Winners will be announced on the blog first and don't forget to check Instagram daily to enter the next giveaway! 

xx - Nena  

Who is Wearing Nena

Here we go with another week of Who is Wearing Nena! With Mother’s Day approaching we thought "why not do a post on a hot mama?" We hunted down Amelia Jones and loved what she had to say. Who better to  explain her rad life than Amelia herself! 

“Every morning at 6 AM my son brings in his "fi-fi" (blankie), stuffed dragon, sippy cup, jumps in bed with us, and our day gets started! Before having kids, I loved to travel. Standing on the top of Machu Picchu, gazing out at the beautiful ruins, the thrill of a leopard being right outside the car window while on a safari, being inspired by the incredibly talented musicians on the streets of Florence, sprinting down the street in Costa Rica searching for non existent coast guard because my sweet, careless husband got caught in rip tide for the second time. Okay I didn't love that one. Anyway, you get the point! Now that I have kids, and any of you that are mothers know, it is much harder to travel. Just because I don't do it as much, doesn't mean it doesn't burn within me. Happily, I am adjusting.

That has definitely not been the only adjustment since becoming a mom and my Nena bag has been there for all of it! From passport and sand to now diapers and teethers, it has been like a friend to me, keeping me connected to another culture while simultaneously having my back while I’m  on this crazy journey as a mom. 

I care greatly about esthetics and am passionate about design in all forms. From designing and renovating homes, making home goods, to expressing myself through the way I dress, I’m giddy when things come together in a harmonious and visually pleasing way. So, you can imagine that when looking for a bag these things were very important to me. I love that my Nena bag not only is beautiful, but I can see the integrity in the way that it was made and the materials that were used.” 

Does it get more beautifully worded than that? I love when I am able to see hip Mom’s who stay true to their style and passions even though their life style has to change  when they have kids. And her pictures are just oh so dreamy! We usually only use 1-2 photos that people send us but this time we just couldn't help ourselves! Loved getting to know another one of our Nena lovers. 

Share some love with this girl and check out her etsy shop, instagram, and blog


Nena & Co. 

Nena Kids

I know every blog post I write that I am excited about something new that is happening but I CANNOT help but tell you guys how over the top rad this is. NENA KIDS HERE WE COME!!! 

I don't have kids and I have to stop myself from buying all of the kids clothes! Not even kidding. We've designed everything from Eva Summer Dress and Momos Slippers to kids Bucket bags! Of course we've stayed true to our mission to create sustainable income to the women and men that would like to work, be creative and enjoy being paid above fair wages. Nena kids helps support that mission!  To make things even harder to resist, you can even match your little chillin and get a matching Sonia Carryall! 

Screen Shot 2015-04-17 at 12.19.45 PM.png

How cute would one of these matching sets be? AH! And just in time for Mothers Day. Think, cute mothers day pic! ( would love to see photos of that if anyone actually does it #nenaandco) Don't forget to head to the kids tab and Mini Sonia Carryalls at 4 PTS to check it out! 

Who is Wearing Nena

We have something fun in store for Who is Wearing Nena because we are going to start doing employee profiles every once and a while! We love getting to know all of you, but we would also love all of you to get to know us. I personally love a company 10 times more if I know more about who I am buying from and who I communicate with. So here we go. Meet Carolyn! 

Carolyn first started working for Nena & Co. on January 12th(she said that date specifically because she likes this job so much. Really. She said that.). She first heard about Nena through Instagram! I am sure that is how most people hear about us. How cool is that?! Instagram can be used for so much good and productivity like networking and maybe even finding a job/internship like Carolyn. 

This is Charlie. If you aren't about to die of happiness from this photo, you gotta change something. 

This is Charlie. If you aren't about to die of happiness from this photo, you gotta change something. 

Carolyn is a Fashion Merchandising major graduating in May and so when it came time to find an internship and she had been loving Nena on Instagram, she reached out and 2 months later she was road tripping across the country to Utah with her dog Charlie.

Now let me just say, you don't know Carolyn unless you know that her dog Charlie is her best friend. Literally they have their own hashtag #adventureswithchuckandcare (she made sure to mention that and she said quote "I don't mean to plug it but were pretty cool").

Besides spending time with her dog Charlie, Carolyn loves all things outdoors. If you come into the office Monday and you think your weekend was cool...Good try. Carolyn's was better because she is all about adventure. From rock climbing and skiing to sailing (I thought people only did that in movies) she lives a pretty rad life. 

Considering she loves all things outdoors, moving to Utah is one of things Carolyn loves about working for Nena. She also loves the fact that here at Nena we have so much freedom yet guidance. You do enough on your own that you are still learning but you still always have someone close by guiding you. I cannot agree with that enough. Here at Nena, we are encouraged to be creative. We are given a project and some very vague guidelines and we just get to go for it and have fun! But if we have questions, Ali is always right there to answer them. I think we can all agree we love that about working for Nena. Carolyn also loves the moral that Nena stands for as well as the fact that she gets to see all the new product before it gets released to the public ;) 

I don't know about you guys, but I loved getting to know Carolyn even better. I feel like every time I write a Who is Wearing Nena post I rant about loving to get to know new people but I really do. I hope if you get the chance to read the blog, that you will then get other people to start reading! We need to spread the love! As usual, we love seeing your photos with your Nena bags so continue to #nenaandco and #whoiswearingnena. Until next time! 

The tassel clutch

Prepare to be super excited because we have some pretty great news. Drum roll please.......We are now launching new Spring items! EEEEKKKK! Almost every weekend for the next couple months we are going to be launching something new. We will start advertising for it on Mondays, have a blog post on Wednesdays with more details on the new product, and then the product with launch on Fridays. When you see the new item, get ready to act fast because new items are limited and will go fast! So here is to the first item- The Tassel Clutch! 

This leather hand loomed Tassel Clutch is so fun. It is a fold over clutch so you can fit lots in there and keep it all in with zipper closure. The main body is leather with the front top flap being hand loomed fabric. Each bag has adorable oversized pom pom accents that make it so unique. The bag is about 7" H and 11"W a.k.a. perfect size for all the necessities (phone, wallet, keys, ect.) The clutch will be going for $98.00! Are you kidding? For a leather bag? Such a good price! The clutch will launch Friday and we have limited quantities so keep your eyes peeled! 

Hint: If you sign up for our email list we will be sending out an email notifying you when the bags launch an hour before we announce it to the rest of our Nena Lovers so you can get a jump on the new product before it sells out! Sign up for our email list at the bottom of the website. 

Who is Wearing Nena

Are you guys loving this Spring weather? Because we are in LOVE over here at Nena. Doesn't get much better than this. Hopefully with the weather getting warmer all of you will be getting outside even more and taking lots of pictures with your bags. Sick of me asking you to take pictures with your bags and to hashtag #nenaandco and #whoiswearingnena? Hope not because we want to hear from YOU (yes. you. reading this right now)! So get tagging! Speaking of #whoiswearingnena, are you ready to meet another lovely Nena friend? Here we go! 

Meet Melissa! We have been collaborating with her for awhile now so we are super happy to be doing a feature on her. Melissa had so much to say so I am going to let you hear it straight from her! 

"I'm a total LA girl. I was raised in Los Angeles since I was three years old and haven't left since. Art and creativity is in my veins. This drew me to achieve a college degree in Graphic Design while having an Acting career. As love for both of these continued, my soul started to draw me towards another passion. My love for style and fashion had always been there; and so, I became a fashion blogger. Bohemian street style is what I do best! When I'm not blogging, I spend my days running other companies social medias, hanging out with my boyfriend and our two Labradors, and going to auditions. Life is amazing! "

What?! Dream life. I love when people decide that they don't have to do just one thing. You can love way too many things in and life and you may not be able to decide, so why not do it all? Do you guys think it is possible? Can you have multiple careers so you can explore all of your passions?  A blogger, a mom, and an entrepreneur? Or something like that? If so, comment and let us know! Learning about people chasing their dreams is SO inspiring. Lets share our stories ladies! What do you do? 

Also, I love that she said, "Life is amazing!". Because lets be honest, isn't it? Just had to point that out because so much happy :) Something else that made me happy is when Melissa was talking about her Nena's and she said-

"My Nenas are like my best friends. They go with me anytime I need to carry massive amounts of stuff, which is pretty much every day. I constantly have to change my wardrobe whether it's a meeting or an audition, so they make the perfect day bag! It's also a must have for traveling!"

Her Nena is her best friend? Love it. She also mentioned how big the bags are and that made me giggle because some of our bags are seriously huge. The beach bag? Yeah. It fits a 22 year old girl. We tested it (don't try that at home LOL). But really. These bags could carry anything. 

We loved getting to know Melissa a little bit better! If you want to check out more of her stuff head over to her blog or her Instagram. Thanks for reading! 


Festival Faves

Alright ladies! It's Festival Season (speaking of, go check out our current giveaway on Instagram. It is too good to miss.)   and your Nena & Co. bag is the perfect accessory for a concert or festival. We all need a little help on outfit inspiration sometimes so search no further because we have 6 festival looks to share today that go perfectly with our favorite festival Nena's. 


We all have that simple dress that we love but aren't exactly sure how to spice up. Look no further because the Fringe Tote is the solution. Not only is it perfect for a festival because it is super durable for whatever adventure you get yourself into, but it also goes with the festival Boho style. Grab your simple dress, some chunky jewelry, and match it with your tote and you are set! If you want to try a different outfit that would go great with the fringe, try jeans, a simple tee, and ankle boots. 



Notice how she isn't at the beach and bag still looks adorable? Just because it is called the Beach Bag doesn't mean you can't take it everywhere. In fact, you should because it can fit pretty much anything. Like I am pretty sure the model shown above could fit inside her own bag.

Perfect for a festival because you can have all your needs on you at all time. In this look, we matched it with a simple white dress and fringe leather jacket but let's be honest, you can pair it with pretty much anything. So grab your jean jacket, a little dress, or even a swimsuit and your look for this one is complete. 


This is less about the outfit and more about the accessory. Let's be honest, Canon and Nikon need to step up their game and get some stylish camera equipment that comes with the camera. But guess what? They don't so we have our camera straps and they are all kinds of dreamy. They are so unique. Literally one of a kind and they give your camera a great vintage feel. A normal camera strap does nothing for your look but if you have a chance to show more of your style, why not use it? I know you all are taking your cameras on your festival getaways so grab yourself a camera strap as the perfect accessory. 


It definitely doesn't get any easier than a backpack at a concert. Just throw everything in your backpack and you don't have to worry about it after that. The backpack is also great because it is super casual. Use it for just a day at the beach or a little afternoon adventure. Shown above, we just paired the backpack with a button down and jean shorts. How simple is that? If you aren't the type to carry a purse around all the time, this is the perfect solution for you. 


The deep blue of the bag and the detailed strap? Yes, please. This is our newest Bucket Bag and it is a real winner. This bag is great dressed down or dressed up. It can be paired with a dress or would be great for a saturday afternoon out. Check out our Instagram for more styling ideas because it has been making its way all over in California with our founder Ali.  


This outfit is living proof that your outfit can have a tone going on and still be cute. There have been a lot of Instagram comments asking how to style an outfit with a crazy pattern on a bag and not have it look like overkill. It can be done. We love the black dress with pops of color because it really brings out the bag so find a simple black maxi and some bright jewelry to go with your Festival Fringe. 

Don't forget to tag us in your festival pics with your bags!  We would love to do a post on how people decide to style their Nena's for a festival so get snapping and hashtag your pictures with #nenaandco #whoiswearingnena #festivalfaves 


Exciting spring news....drum roll please....

We love our collaborations and this week we have a sale going on with Brickyard Buffalo! Wahoo! The Cadiz Momo Totes are 30% off but sale ends Thursday so head over and check them out! Momo's are perfect for the spring so you don't want to miss this. If you do miss the sale(shame), don't worry because we may or may not be having a sale coming up soon(hint).  

Happy shopping! 

Who is Wearing Nena

This weeks Who is Wearing Nena feature posts more photos on Instagram of her Nena bag than anyone else we know...and we LOVE it. Meet Samantha from the Blog Life and Messy Hair. Let's have her give a little intro shall we? 

" I am a 26 year old soon to be married girl living in NC that still doesn't have her life figured out. I drink too much coffee, spend too much time with my dogs, and usually have my nose in a book. I have a full time office job (I work in logistics) that I do enjoy, but I knew that I could never be content not being able to express myself in some sort of creative manner. That's why I started sharing on Instagram and through blogging. I have always needed a creative outlet. Always. Even when I was four and five I was always making jewelry or painting. I think it is good for one's soul to get their energy out in a positive way." 

Ah! Love that passion for creativity she longs for. Don't we all have that in us somewhere? Also, she said she still doesn't have life figured out. Hope everyone feels that way or we are all in trouble lol. 

Samantha carriers her Nena so frequently that she seems to have the whole "styling a nena" thing down to a science. So many feel like "How would I wear that bag? So many crazy patterns and I have no idea what it would match with." It seems Samantha felt this way too but listen to her style advice and how her view changed on things - 

"I like to keep my looks more simple or boho chic when I carry my tote or clutch- I just get a beachy/vintage vibe from these bags that I freakin love. I did however, just wear a black blazer with skinny jeans and flats to work with my tote and I loved the look! These bags are far more versatile than I originally thought." 

Totally true ladies! Those Nena's can do ANYTHING. Samantha even mentioned how perfect they are for going out to the movies because you can sneak so much candy into them (haha! insert crying, laughing emoji ). We should probably start advertising that on the website ;) 

This rad lady and many of the other women we have featured have been bloggers but we can promise you, you DON'T have to be a blogger to be featured. We want anyone and everyone to get a chance to be featured and believe me, we want to get to know you! So tag your photos on Instagram with #nenaandco and #whoiswearingnena so we can get to know you all better. 


Thanks for letting us get to know you Samantha! Share some good vibes her way and go check out her blog




Festival Giveaway!

Festival season is just getting started and we've teamed up with the raddest brands to get ONE lucky gal ready for any festival head to toe!

 WINNER TAKES ALL! Festival Fringe Purse by @nenaandco, Desert Dweller tattoo set by @flashtattoos, Bracelet set by @puravidabracelets, Hendrix Stacked Necklace set by @child_of_wild, 2 Tees by @mate_the_label, Marni sandals by @shopdolcevita, Indie top and Cai bottom bikini set by @stonefoxswim, Luci glasses by @raen! Over $1000 VALUE! Keepin' it super simple to enter,...just follow each of the #festivaltrippin2015 giveaway brands and tag 3 friends you'd hit up your favorite music festival with in a comment! Good luck!

Photo cred/model: @ZplusN *Must be 18+ years old to enter * *Contest ends 4/3 at 4pm pst!!*