Alejandra aka Ali aka Nena

Alejandra aka Ali aka Nena

Alejandra Hynek

Nena & Company was created by Alejandra Hynek in 2013 to bring some of her culture to your colorful lifestyle.  Nena can be loosely translated in English to mean "baby girl" or "darling" and is a term her mother affectionately calls her. Guatemala {Guate} became a magical place for Alejandra as she grew and learned more of her heritage with the lush country.  Raised on tortillas, black beans, arroz con leche (rice pudding) in California, and years of receiving handicrafts from her grandmother made from typical Guatemalan patterns, Alejandra soon found that food was not the only praiseworthy attribute to be found in Guate and those colorful fabrics had more to offer than she could have imagined. With the combination of her love for travel, design, her family and culture Nena & Co. was established.

"I fell in love with these textiles as a young girl and never stopped loving them.  They are a true reflection of the Mayas culture with patterns/designs that have tested the sands of time."  The Maya's that currently reside in Guate still wear similar hand loomed "huipiles", the most common traditional garment worn by indigenous women in Guate, in their everyday wardrobe as their ancestors did over the past few centuries, however Alejandra and the artisans she works with have modernized  these works of art into handmade artisan bags and accessories.  Beautifully hand loomed patterns and each one-of-a-kind, our products are perfect for everyday or even better...for your last minute trip to anywhere.



Rather than just admiring the talents of these impoverished Maya families, Nena & Co. is committed to always giving back! Whether it is by providing purified filtered water to a family or helping a child get an education your purchase of a Nena & Co. bag will enable us to make a difference in someones life that is in great need. Share the journey with us by following Nena & Co.'s "Peace Pilgrim" updates and see what a difference we can make together.


Nena & Company is currently teaming up with the non-profit group SADEGUA. We work closely with Alejandra's Aunt Lubia who was born and raised in Guatemala and runs many of SADEGUA's out reach programs including teaching women how to deliver babies. We are raising funds to piece together birthing kits to then leave with these women who do not have access to a proper doctor or medical facility. Our goal is lower the infant mortality rate in the highlands of Guatemala and to help welcome their babies into this world!